Thursday, October 22, 2009

Mass Marketing Doesn't Work for You

Mass Marketing doesn't work for you. For a couple of reasons, like you don't have millions to spend on it; you don't spend $250,000 for the ad copy; and you aren't mailing out tens of thousands weekly in repetition.

Hence, you need to target your offer and your ad to the exact segment of your marketplace that you are marketing to.

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