This is an important question: Do you own your reputation? Today people are (hopefully) having a conversation about you whether you know it or not. Your online reputation requires some of your attention. The guys at Duct Tape wrote up a blog post about Local Online Marketing, because companies have had issues with sites like Yelp and GetSatisfaction. (See 37Signals response to GetSatisfaction). The problem is that opinion sites can launch against you (without you knowing). Be preemptive. Create a profile on each site:
- Yahoo Local
- Google Maps
My action steps for you is to have someone in your organization hit everyone of these sites to create a profile, check the facts, read the reviews, and respond.