Pitching Property Managers

If you want to get into an MTU or MDU, you need to win over the Gatekeeper. That would be a Recruiting exercise. So what's the process?

• You make a list of the top 10 property managers that you want to talk to.
• Google them.
• Facebook friend them.
• LinkedIn to them.
• Follow any Twitter feeds.

Next part of the recruiting is meeting with them for breakfast, coffee, lunch once or twice a month. Keep notes. Have a gentle Pitch scripted.

If it doesn't work, keep contacting.

The contact and meetings should be about being a resource. How?

• Provide them independent research about the value of having an alternative broadband provider light the building.
• Talk about Redundancy, Business Continuity, and Disaster Recovery.
• Fast installation interval may be important for some clients.
• The building is "wired" and redundant. It's an e-Building.
• How deep are your current lit buildings in penetration and vacancy rate?