In a BizJournals article, the author, Michael Griffin of Experts.com, chooses an ITSP (Internet Telephony Service Provider aka VoIP Provider) that he is happy with.
"They are the Nordstrom experience in the VoIP sector," Griffin said. .... The name "Voxitas" might not ring a bell. The seven-year-old company with a staff of 24 was known as Net Logic until last November.
The article doesn't really explain why they would be Nordstrom's, but the connotation is that they gave impeccable service - hand-holding even. (That's what Nordstrom's is famous for).
Are you giving that kind of service?