I have always said that TV and radio ads for ISP's don't work. You can't compete against the RBOC-MSO advertising budget. Individually they spend millions. To spend just $100K per month against $2M is not going to be effective (unless the ad is truly remarkable and goes viral).
NetZero is owned by United Online, which owns Classmates and Points.com. UO just bought FTD, the flower delivery service. That's goofy. But I'd like to see them combine all that into one ad:
"With our dial-up, you can order flowers, visit with Classmates, and earn rewards from online shopping ... all at 56k!"