All from Christine.net's blog the last couple of days.
"Recognize that everything is Advertising!" I would say that Everything is Marketing. Brian Tracy says that Everything Counts.
Zappos.com is the Nordstom's of online shoe stores. Why? As Christine writes: "These 10 core values are what Zappos adheres to religiously in both hiring and performance reviews:"
- Deliver "WOW" through service.
- Embrace and drive change.
- Create fun and a little weirdness.
- Be adventurous, creative, and open-minded.
- Pursue growth and learning.
- Build open and honest relationships with communication.
- Build a positive team and family spirit.
- Do more with less.
- Be passionate and determined.
- Be humble.
"GeekSquad actively converts disgruntled customers into loyal brand advocates. “Customers will forgive anything if they know you’re trying."" Read the rest of the story here.
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