- There was very little upsell made from AOL dial-up to RR. One reason was that AOL dial-up was HUGELY, grossly profitable.
- There was no strategy to make the premium magazine content available through AOL only.
- Remember WebCrawler, the AOL search engine? Had the most eyeballs, but not branded well.
Today, AOL is free. It's all about the advertising revenue.
If there WAS a plan; it was never executed.