Bob Sutton posts a review about Made to Stick by the Heath brothers. It's a great book about how to craft a memorable message. Being a storyteller is part of marketing.
Chip and Dan use these six SUCCES (one "S" shy of the word "success") principles to teach executives and students how to best craft new messages and stories too.
Bob Sutton is author of the book, The No Asshole Rule, about how one @-hole in your business might be okay (unless it is you:), but 2 will ruin the place for your employees. It's an interesting management read about team dynamics. One sets the example of the extreme; don't be like that guy! Two means they are taking over :)