Monday, May 21, 2007

Picking a Niche

Covad "announced today that it has entered into a partnership with San Jose-based Discover IT, a leading provider of managed wireless high-speed Internet access to hotels, restaurants, and other hospitality industry venues. Discover IT will utilize Covad’s next-generation network and business-class broadband solutions to serve leading hotel companies such as Holiday Inn Express, the Pacific Group of Hotels, and the American Hotel Group." With its PCI Compliance, New Edge aims at the multi-location retail sector, like convenience stores and malls. What's your niche? It's much better to specialize in one thing - and sell to others - but have one niche or sector in your sites at all time. If you know where you are aiming, you know where to shoot and with what to shoot. (You don't shoot squirrels with bazookas!)

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