In this article in Byte & Switch, it seems that Disaster Recovery, Business Continuity and Managed Storage are only interesting to large enterprise.
But educating customers requires telecom providers to know what to sell, and here's the sticking point: While there is interest in business continuity and disaster recovery services for large enterprises, it's been tough to find the market for SMBs and consumers. As a result, the landscape of storage services remains uneven and unfocused.
To me, not many small businesses think about DR or BC or Data Storage. Too busy. Too small. No concept. That's where you can win business, with case studies, FUD tales, and seminars. Like David Bach says: "If it isn't Automatic, you won't do it."