the dip - on quitting

Seth Godin spoke about his upcoming book, The Dip, briefly at the seminar last week. It is about the dip in the fun, exciting start-up days and the heady days of hitting 1000 subs. The dip is that dragging, sagging part where real work and energy have to be driven into every effort of the company. Most people are not cut out for it. But the book is also about learning when to quit stuff that you don't have the energy to push to success. You only have finite time and energy -- focus it on the things that WILL be successful.