Monday, January 29, 2007

Why Attend Trade Shows?

Trade show operators like Jon Price of ISPCON wonder how to entice people to an expo. One of the problems today is that there are TOO many shows (and not enough time and dollars to attend them all). So why do people attend shows?

  • Catch up on the Industry.
  • Network with others.
  • Exchange ideas.
  • Encounter new people.
  • See demos.
  • Suffer vendors.
  • View Innovation.
  • Product Education.

How do you grow your business without going to a show annually?

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