Andy agrees that there isn't much in the way of innovation. There is lots in the way of cheap landline replacement, but not much in the way of Voice as a cool app. Here at the Internet Telephony show last night the 2 keynotes - Marc Zionts from Cantata & Todd Landry from Sphere - spoke about VoIP being about communication, presence, IM/chat, SMS, collaboration and fixed-mobile convergence. Marc also spoke about companies in other parts of the world selling add-ons (think ringtones) to the VoIP package.
- One company sells background noise so you can convince your wife you really are at the airport :)
- Then there is Razz.com the in-call entertainment company.
- Background music, sounds, ringtones, ring-throughs, on-hold music / messages.
- SMS and IM through the same device (phone).
XML programmers using a platform like Cantata to do/create more. Differentiation will come from services, equipment, and strategic partners.
You will need Presence at work just to enable real-time communication with your fellow employees, vendors, partners and customers. Companies will need to be innovative - always giving your customers reasons to stay with you (not churn); buy more (increase ARPU); and your prospects reasons to join you (customer acquisition).