Tuesday, November 07, 2006

ISPCON: Customer Service Tips

First session this morning was on customer service tips. Customer service builds brand loyalty. It drives referrals and it lowers churn. You need to foster an environment of customer service. Most people, including your employees, have lots of examples of Bad customer service. Vision and training are essential. You need to define what customer service is. Engage your employees. Highlight the successes and use the failures as lessons. (Fail fast!) Customer service starts with a smile. [Notes from the session by Lou, CEO of HostMySite.com]

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