(from AMEX) Is your company's marketing plan non-existent, ad hoc or outdated? If lack of time, knowledge or money derailed your attempts to develop a marketing plan, you can break the cycle with a simple approach. Write a marketing plan by answering three questions:
- What are the company's top three customer-related goals?
- What is the single most important thing we must do consistently to achieve each goal?
- What resources are needed to make those three important things happen?