What is the Purple Cow? "What makes something purple is that a fellow human touts something that happens to be really and truly great."
How do you make a Purple Cow out of a commodity like VoIP or Broadband? It isn't the PRICE! It is the experience and the story. It is all about standing out and presenting a very different presentation than your competition. Either be a Shining Star or people will pick the default.
Friday, September 08, 2006
Seth & the Purple Cow
What is the Purple Cow? "What makes something purple is that a fellow human touts something that happens to be really and truly great."
How do you make a Purple Cow out of a commodity like VoIP or Broadband? It isn't the PRICE! It is the experience and the story. It is all about standing out and presenting a very different presentation than your competition. Either be a Shining Star or people will pick the default.
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