Microsoft Partners should take advantage of the seminar about building a Marketing Plan (Nov. 6 in Alpharetta, GA). There are numerous resources - NFIB, Blogs, me - to help you create a Marketing Plan. The execution is up to you and your team. Remember that the No. 1 marketing mistake: "Not realizing that it's your company, and your marketing better be as good as everything else." Last thought: Microsoft is a marketing machine, latch on to it just to see what they are doing that you can co-opt.