From my citi newsletter today: "28% of small business owners identified sales and development as their top business challenge, while 15% identified their competition. - MasterCard, December 2005." Yes, you should watch your competition in order to get a feel for the marketplace; see what is or is not working. But you need to spend most of your time working on your own business. Most businesses fail due to a lack of sales. "Nothing happens until a sale is made." - Jeffrey Gitomer.