Friday, December 02, 2005

Rebate Winfalls

This is companies use rebates instead of instant savings or just plain sale prices: "My jaws dropped when I read over at PVRWire that TiVo saved $5 million from unredeemed rebates. TiVo has been giving out $50 and $100 rebates to new customers this past year but only 50 percent to 60 percent of customers send them in on time or correctly. These rebates are $100 so I would think people tries harder to send them in properly and promptly. Now I wonder what percentage of people actually send in those smaller $5 to $10 rebates."

No comments: