Tuesday, October 11, 2005
"Verizon Wireless is ramping up its efforts to publicize its service, called Broadband Access, by running a series of print and broadcast advertisements touting the new wireless service while taking not-so-subtle shots at Wi-Fi." EV-DO versus Wi-Fi. Should be interesting to see how T-Mobile (hotspot king), Boingo, BellSouth (just announced Navini wi-fi), Sprint (EV-Do and fixed wireless), AT&T (wimax offerings), and Intel (betting the farm on Wimax) will react. But good lesson in Positioning from VZW - position EV-DO to be better than Wi-Fi - safer, secure, adult, but costs more. What are you doing?